🎉 Celebrating 25 Years of GameDev.net! 🎉
Not many can claim 25 years on the Internet! Join us in celebrating this milestone. Learn more about our history, and thank you for being a part of our community!
![A Week in WebAR: LEGO Masters Builder, Dior and 1917](https://cdn-images-1.medium.com/max/895/1*kqH9QM6IIlN0oahtyVYkhw.jpeg)
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
Wi…
![A Week in WebAR: Pink Floyd, Jergens and BBC America’s Doctor Who](https://cdn-images-1.medium.com/max/1024/1*AtY34gEajTgna2I4gueYBw.png)
To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s musi…
![It’s a Very Merry WebAR Holiday: Activations from Baileys, Purolator and Leo AR](https://cdn-images-1.medium.com/max/1024/1*x34lRQdkLckDp6WEltkx2Q.jpeg)
The holiday season is upon us and what better way to share some yuletide magic than with an AR Santa dance party? Or an immersive snow globe? We’ve rounded up a few of our partners’ wintery WebAR activations that are sure to spread the holiday cheer this year.
Baileys “Go On, It’s Christmas”Create …
![Women in Motion: Art Exhibit Uses AR and AI to Amplify the Voices of Women in Entertainment](https://cdn-images-1.medium.com/max/1024/1*26z51qQMtyec-eXJF1tCUQ.jpeg&key=ff417fa884f073656232aa83e33c863cac9f8344fc78ca46463c1f9f187a6aa4)
An eye-opening AI- and WebAR-activated art gallery took place in LA at the Women in Entertainment Summit and at ART+TECH 2 exhibit at the Infinity Festival Hollywood in October and November.
The Women in Motion Augmented Reality art exhibit by creative studio Studio Moshon brought to life oil pain…
![A Week in WebAR: Ally + MONOPOLY Transform Cities into a Live Board Game and Adidas Surprises…](https://cdn-images-1.medium.com/max/1024/1*BTMLuckH2XYU_KIUWfE8GA.jpeg&key=74129f49e464f23644109b737ba5947c5e93f8983d7f1df955187da1b1dacd44)
We’re sensing a growing trend of brands using web-based AR to bring an element of surprise and delight to their customers’ daily routines, with entertaining games that truly augment their realit…
![Introducing 8th Wall’s Cloud Editor & Built-in Hosting](https://cdn-images-1.medium.com/max/1024/1*aPm_qcj5aWyQC09ss-1Ctw.png&key=1e092af0c0413d8e0496ff67e8ec19a88f161830273df9513819626cf53f8f5c)
It’s finally time for us to share what we’ve been busy working on and we couldn’t be more excited!
We spent the past year listening to you on how we could make creating WebAR faster, easier and mor…
![A Week in WebAR: London’s Waterloo Station, Porsche, Clarins, EVA Air and a Spider-Man: Far From…](https://cdn-images-1.medium.com/max/1024/1*wcW-9vt9kz2VMKAfnZbc4Q.png&key=07c4f32fdaaf50195b10c1ca884f61281ab1716d0d024d51a78ff284b4b0ec5a)
A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
https://medium.com/media/58fd9e884062be301494fc3705b958…![New Integration: Microsoft’s Mixed Reality Capture Studios Brings Lifelike Holograms to the Web](https://cdn-images-1.medium.com/max/1024/1*nWgFEKLuxf2uaV3qpLSuPA.png&key=649baad8d06e01d17e08b5a52ef32ebd49a74f56473368acd5f12d8825706c78)
Our latest integration will allow you to bring realistic holograms to life in WebAR. Microsoft’s Mixed Reality Capture Studios generates high res, low latency volumetric videos which can now be imported into your 8th Wall Web project. Check it out:
https://medium.com/med…![A Year in WebAR: Celebrating the First Anniversary of 8th Wall Web](https://cdn-images-1.medium.com/max/1024/1*-rT8u-3ilMrC731UybElaw.jpeg&key=175902bfa688e217a2dac183a09f32008f94dd7dec0b98669024a5edef6d5d15)
Wow, we can’t believe it’s already been one year since we rolled out 8th Wall Web! Since its debut in September 2018, our partners and customers have developed some pretty amazing augmented reality activations using 8th Wall’s entirely web-based solution. We’ve seen everything from super heroes sc…
![Adidas Takes ARCommerce to Finish Line](https://cdn-images-1.medium.com/max/1024/1*QWkQSASNVnqnalqQ2_RI-Q.jpeg&key=14e83b538fbac9e9fadd5918f930b20df40a70af62cb76de8f82f411739e86ee)
If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its …
![A Week in WebAR: The Phillies, LEGO, and General Mills’ New Pillsbury and Hershey’s-Filled Cereals](https://cdn-images-1.medium.com/max/1024/1*ugxCzS2EIh3rUylqtq9LqQ.png&key=0f4137a41c27865e473f69fbe963f5e2e80416ad19df3f27057be68e7bbbb41c)
A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
The Phillies’ Televised Activation Is a Home RunIn partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activa…
![Release 12: Endless Image Targets, a PlayCanvas Integration, New Launch Controls & More](https://cdn-images-1.medium.com/max/800/1*X73YBLIGh_TxsvqG8BBoNg.jpeg&key=7107e8eec9cad0b7e8a448f83a83fd7e5700d2d9752586b8d846cfb217c720ea)
Hold onto your keyboards, we’re rolling out some new features that are going to improve the way you build with WebAR.
Extended Image Target Support Up to 1,000 Image TargetsIf you’ve ever had a hankering for uploading outrageous amounts of image targets to a single WebAR project, now you can! W…
![A Week in WebAR: New Activations by Shaun the Sheep, LEGO, Toyota and Heineken](https://cdn-images-1.medium.com/max/1024/1*Ss-6IB42L6SDejKLD1mAfA.png&key=d164b9b5217e5f9190b993bd4188449200692ee4eb111fa42b4617f7bf41da39)
A Week in WebAR is a new 8th Wall blog series that highlights innovative brand experiences created by our customers and partners.
LEGO Hidden SideLEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in L…
![Healthcare Gets the Web AR Treatment](https://cdn-images-1.medium.com/max/1024/1*ggSe6t-klYxCkXMBhCijWw.jpeg&key=6fbe73df618766326f8c72a03ebdc10576c4b614c96d1ef3d6360246e8be2a85)
University of Houston Students Compete in Healthcare Games Showdown
The Healthcare Games Showdown™, a competition involving college students creating video games and apps for healthcare, livestreamed this July. Hosted by Texas Medical Center’s TMC Innovation Institute, the tech tournament featured…
![Pride M(ar)ch: Telling the Story of 50 Years of Pride in AR](https://cdn-images-1.medium.com/max/1024/1*qTjfsx_d-Ln1_pjL5c6sMQ.jpeg&key=dabea1cecf13c373245555a62d9e8e0fb0046f26c80c8c1186ea4bf1d24d539e)
June 28th, 2019 marked the 50th anniversary of the Stonewall Uprising, a moment that sparked the modern-day LGBTQ+ liberation movement. In honor of this historical turning point, agency AKQA NYC used 8th Wall to create a Web AR experience that brings the story of Pride to life.
The Web AR experien…
![Human Holograms Can Now Live on the Web with Our Latest Integration: 8i](https://cdn-images-1.medium.com/max/1024/1*zlGRHA-MNoB7BTb3pPfneQ.jpeg&key=9da960b8ee75cc748463dc9c1d60cd90819f5200d22f316fc6db5ef07e0172a8)
The future is now, people. Thanks to our friends over at 8i, human holograms have become a reality. 8i uses volumetric video technology to capture 3D recordings of humans (and animals …
![Red Bull Launches Its First Web-Based Augmented Reality Activation, Brings Pro Gamer Ninja to Fans…](https://cdn-images-1.medium.com/max/899/1*CzcX3DTBdjl5rCrut4gFvQ.png&key=39afce9cd15e87e9388b53cfc432d99edef8208e661a28a1feea747d82a2b24b)
Press Release
Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first Web AR experience, which is powered by 8th Wal…
![Toyota Brings the Car Showroom to Customers Through Mobile Web AR Experience](https://cdn-images-1.medium.com/max/700/1*8Z6-wSM-kV05UjMxmwf3XQ.jpeg&key=6ec35d21d773bb2275aaaaa43ef89ae431934fede2c52f765d2eb823ee5fd849)
Press Release
LOS ANGELES — June 12, 2019 — Before customers even step foot in a dealership, Toyota has partnered with Conill and 8th Wall to develop an interactive augmented reality (AR) mobile ad unit for the launch of the greater than ever 2020 Toyota Corolla sedan. The immersive web-based expe…
![AWE 2019 + Portal Hunt Web AR Experience](https://cdn-images-1.medium.com/max/1024/1*WEXOh3lgX7FdcvPuDR2RmA.jpeg&key=e30a916a213664893f1e1f481bde312cf2b41d63aa9bd08f7a4d47948e8500e9)
If you attended the Augmented Reality Expo this year, you might have spotted a 7-foot tall black board covered in cryptic alien runes. If you searched hard enough, you might have found all 10 of them. In honor of AWE’s 10th Anniversary, 8th Wall created an interactive web-based…
![Babylon.js + 8th Wall Integration: The Full Tutorial](https://cdn-images-1.medium.com/max/1024/1*TtewTX4bxNUfrxEkM6QPRg.png&key=68396e0fa5864e55b50ecefa45e92016e50547c0131ba20eb9409e7d230de4ea)
8th Wall’s latest integration is with Babylon.js, a WebGL-based graphics engine that provides top notch rendering for the web. Follow the video or the steps below to create an AR experience that runs in your mobile browser!
https://medium.com/media/e848ca81b7e7dfe7a6a92d3664be6262/href1. Go to 8th…
![Miller Lite Brings Packaging to Life With Web AR Campaign](https://cdn-images-1.medium.com/max/475/1*Kbu98fowhdP4-IiwHBGn5w.png&key=df43643bb6caf011bec07d4c623585070f1bab5de619e0dcb34a5814b5d92f61)
If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the pack…
![Release 10: New Year, New Product, New Interface](https://cdn-images-1.medium.com/max/800/1*x-pmqSDGYtLbt7mrmTeRhg.png&key=eb7e5dcdfa47b07a96ca799561adbe9f2f96dbbcd1d1d6e2dd1942d195ec5f0f)
If you’ve logged into the 8th Wall console lately, you’ve probably noticed things look a little different. We’re excited to announce an updated design for 8th Wall XR, as well as a brand new console for 8th Wall Web.
And, we’re pretty jazzed about our latest product, AR Camera — a slimmed down ver…
![Interactive AR on the Samsung Internet Browser](https://cdn-images-1.medium.com/max/1024/1*MxgJIp3R6eNKpIUynOQVIQ.jpeg&key=851e8db37950dbe082147e8a76f93a7525d065d9ce75f3959a7a4ec59d7a9e7b)
We had a blast demoing 8th Wall Web on the Samsung Internet browser at the Samsung Developer Conference last week. Digital robot JINI greeted attendees in our latest immersive web experience, JINI Cam, where users posed and snapped photo…
![8th Wall XR Release 9](https://cdn-images-1.medium.com/max/800/1*Htnao53gtyzUEjCAp_xTLw.png&key=5eb497cbfdad71e3b51d814f9c8b6c400408aceffa0354a70a297e8bf4c2de3e)
It’s alive! ? Release 9 is now active. Here’s what you can expect:
New Features+ All-new GPU-based pipeline delivers up to 4x faster tracking performance with improved tracking stability
+ High-resolution camera texture support (1080p)
+ Custom ARSessionDelegate feature allows ARKit-enabled device…
![How We Engineered AR for the Mobile Browser with 8th Wall Web](https://cdn-images-1.medium.com/max/1024/1*lNBlbzdiKukH_GBNdQrFog.png&key=29da87e70d8557f9f6c05b25e0c38a9f3c87d719a66189195768e4f79e74c1f6)
We recently launched 8th Wall Web, the first solution of its kind for augmented reality (AR) in the mobile browser. As the 8th Wall Director of Engineering, I wanted to share with you why I’m so proud of the team, and why I’m really excited about what we accomplished.
8th Wall Web makes interactiv…
![8th Wall XR Release 8](https://cdn-images-1.medium.com/max/1024/1*Gw6XLQNZttVSlKtCuDvWqw.png&key=1b675bf4d8ef91cca0bff947f801bff26985707ef953c61cd85ee9de69385a97)
Release 8 is now live and active! ? Here’s what you can expect:
New Features+ Support for ARCore 1.3 with Vertical Surfaces and Image Targets
+ Support for XR Remote in non-AR scenes
+ Added ability to use 8th Wall SLAM on ARKit & ARCore devices
+ Added ability to set initial camera facing dire…
![How to build an Augmented Reality app in less than 15 minutes](https://cdn-images-1.medium.com/max/1024/1*l9LLXuwdBaFy0_HyH18XDA.png&key=afec52cad9ff9746ba6120ae76394fa629cd752c6c05fe6ea3425e84e15a25c3)
Whether you’re a seasoned mobile app developer looking to dabble in AR, or a designer exploring the world of 3D, this tutorial is for you.
https://medium.com/media/8f66ed2cf273499b7b4fd4e75e2c04eb/href